This collaboration with Summer feels like a twist of fate. Recently, I was thinking about creating a connection between my brand and music.
Coincidentally, I noticed a follow notification from Summer. I decided to reach out to him. I said, "Hello, sorry to bother you. I'm curious why you wanted to follow me?" I thought, perhaps we could discover some shared qualities between perfume and music. He immediately replied, "How interesting! I was just about to give you feedback on buying your sample bottle! Really love No.2!"
And that's how our conversation started, born out of serendipity.
As we chatted, Summer suggested using the sensations of No.2 as inspiration to create a piece of music, which eventually became the result of our collaboration. During this process, Summer shared a lot about his creative journey and the role No.2 played in his life during a period of transition.
I never imagined that perfume could evoke such profound insights. I truly appreciate Summer for enlightening me that perfume can be more than just a fragrance.
Due to different upbringing and life experiences, everyone imagines and resonates with scents differently. Maybe this piece of music won't make you associate it with No.2, but you might try to feel it. Picture yourself on a rainy night street, not caring about others' judgments, dancing to the rhythm of your inner music—freedom and confidence.
No.2, to me, is the fragrance of confidence. I've been wearing it every time I go out recently. What makes it special is that this perfume emerged during a transitional period for me. In the past, spraying perfume felt more like a deliberate effort to showcase confidence, as if I needed to prove something to someone who didn't really care. Even though nobody really cared from start to finish, and I didn't truly possess that level of confidence.
During this recent transition, rather than gaining confidence, it feels more like pulling out the habit of proving myself to others. Because I've let go of that, I've become more relaxed and comfortable. During this time, I encountered No.2, a fragrance I personally love, so I wear it, just for that reason. No complicated explanations, and no concern for others' opinions.
Starting from this emotional state, I began creating based on my favorite music genres and elements! Guitar, K-R&B, nights, dancing while walking on the street—those kinds of feelings. And then, out popped a creation that I currently adore the most!